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Merchandise
The first official merchandise of HBO’s Harry Potter went on sale in November 2026: four wands, a Chocolate Frog and two plush toys from The Noble Collection, all made from the new designs of the series. Hasbro and LEGO will follow. This page lists what has been announced, with prices and dates, and how each piece compares with the books. It will be updated as new products are revealed.
Who makes what
| The Noble Collection | Collectibles: wands and other prop replicas, plush, chess sets and jewellery. The deal was announced in April 2026, and the first products went on pre-order on 2 November 2026 [MuggleNet] |
| Hasbro | Toys and games, from 2027: dolls, role play, action figures, interactive plush and board games. Announced in February 2026 [Toys n Playthings] |
| LEGO | Sets based on the series have been reported, with no names or dates yet [MuggleNet]. Press. |
Most Harry Potter merchandise sold today still uses the designs of the films. The products of the series are labelled “HBO” in their names, and they use the new designs: the new wands, the new Ollivanders boxes and the new Chocolate Frog box.
The wands
The Noble Collection has made the wands of Harry, Hermione, Ron and Draco as they appear in the series. Each one is resin, painted by hand, and comes in a box based on the new Ollivanders boxes of the series, with a plush interior, a gold medallion, a parchment name label and a hinged lid. They cost $39 in the United States, where they ship on 30 November 2026, and £35 in the United Kingdom, where they launch in November and December [The Noble Collection, Pirates & Princesses].
| Wand | The replica | In the books |
|---|---|---|
| Harry | Holly, dark. About 13.4 inches long | “Holly and phoenix feather. Eleven inches”, the wand Ollivander sells him in Diagon Alley (ch. 5) |
| Hermione | Vine wood, light, with a darker vine twisting around it. About 12.6 inches | The books never say what her wand is made of. J.K. Rowling wrote later that it is vine |
| Ron | Ash, pale and plain. About 12.8 inches | Ron starts Hogwarts with Charlie’s old wand, so worn that the unicorn hair is nearly poking out at the end (ch. 6). Its wood is not given |
| Draco | Hawthorn, reddish brown and straight. About 12.6 inches | “Hawthorn and unicorn hair. Ten inches precisely”, as Ollivander says in Deathly Hallows (ch. 24) |
The replicas are described by the maker as screen-accurate, so they show the wands used in the series. The lengths are those of the replicas.
Harry’s wand © The Noble Collection
Hermione’s wand © The Noble Collection
Ron’s wand © The Noble Collection
Draco’s wand © The Noble CollectionThe Chocolate Frog and Dumbledore’s card
A replica of the Chocolate Frog of the series, about three inches long, in a box that opens out like petals, with a gold-foiled Famous Witches and Wizards card of Dumbledore. It costs $19.99 and ships in the US on 7 December 2026 [The Noble Collection]. The card shows John Lithgow as Dumbledore in a mosaic style, very different from the cards MinaLima designed for the films [Harry Potter Fan Zone].
In the book, Dumbledore is the first card Harry gets, on the Hogwarts Express (ch. 6). The back of the card says that he defeated the dark wizard Grindelwald in 1945, discovered the twelve uses of dragon’s blood and worked on alchemy with Nicolas Flamel, the clue that later leads the three friends to the Philosopher’s Stone (ch. 13). In the book the frog jumps out of the window, and Dumbledore walks out of his picture; the replica card does not move.
The Chocolate Frog © The Noble CollectionThe plush toys
- Hedwig, about 8 inches tall, white with dark markings and golden eyes, “inspired by Hedwig’s reimagined design” in the series. $21.99, shipping on 30 November 2026 [The Noble Collection]. In the book, Hedwig is “a beautiful snowy owl” (ch. 5). According to the Finding Harry special, the series built ten animatronic owls for her, each with 36,000 feathers attached by hand [HarryPotter.com].
- The Chocolate Frog, green with golden eyes, about 8 inches long. $24.99, shipping on 7 December 2026 [The Noble Collection].
In the UK, both plush toys are listed at £21 [Pirates & Princesses].
Hedwig © The Noble Collection
The Chocolate Frog plush © The Noble CollectionStill to come
- More from The Noble Collection: the deal also covers chess sets and jewellery, which have not been shown yet. In the book, Ron plays wizard’s chess with Harry at Christmas and wins the giant chess game that guards the Stone (ch. 12 and 16).
- Hasbro: the first toys arrive in 2027, and Hasbro said it would reveal them later in 2026.
- LEGO: no sets have been shown.
- Costumes: the uniforms and Quidditch kit of the series were shown to licensing companies at the Licensing Expo in Las Vegas in May 2026, a sign that clothing will follow. See houses and uniforms.
Product images © The Noble Collection. This site is not connected with any of these companies and does not sell anything. See also the houses and uniforms and the official images.
