The wizarding world is set for an exciting new expansion with the announcement of a dedicated LEGO Harry Potter land and themed hotel, coming to LEGOLAND Deutschland Resort. This groundbreaking project marks the first time the beloved magical universe will be brought to life in LEGO brick form within a physical, immersive setting.
This new venture is a collaboration between Merlin Entertainments, renowned for creating memorable experiences from iconic brands, and Warner Bros. Discovery Global Experiences. Fiona Eastwood, Chief Executive Officer of Merlin Entertainments, expressed her enthusiasm for the partnership:
"Partnering with Warner Bros. Discovery Global Experiences is the ultimate showcase of what we do best – transforming the world’s most iconic brands into memorable, immersive experiences for millions of guests. Our longstanding partnership with the LEGO Group has already delivered joyful moments of play for families, and now, by bringing the wizarding world to life in brick form at LEGOLAND, we’re raising the bar for creativity and innovation like never before. We’re incredibly excited to unveil LEGO Harry Potter on an epic scale, as we accelerate the growth of LEGOLAND Resorts and elevate them into world-class destinations. This partnership launches at our Resort in Germany and marks Merlin’s largest-ever single investment into an existing site, reflecting our strategy to prioritise locations with the greatest growth potential. I can’t wait to see our brilliant creative teams come together to bring this magical new land to life, enchanting fans with spellbinding adventures and iconic characters."
Peter van Roden, EVP Warner Bros. Discovery Global Experiences, echoed this sentiment, emphasizing the desire to offer new ways for fans to engage with the franchise:
"Working alongside Merlin Entertainments and the LEGO Group over the years has always led to unforgettable and unique experiences for fans and we are thrilled to extend the partnership with one of our most beloved franchises. We are always looking for new ways for the millions of Harry Potter fans around the world to extend the magic and further connect with the iconic films. This new destination will allow fans to step into in the familiar LEGO Harry Potter aesthetic they have been constructing for years and physically experience the wizarding world like never before."
More details regarding the plans for LEGOLAND Deutschland Resort are expected to be revealed over the coming year.